A consumer favourite in the United States with approximately 30m kits sold over the last 14 years, the European launch of 3D White Whitestrips is set to revolutionise consumers’ whitening habits on this side of the Atlantic. Now, consumers in Europe have a unique, easy option for visible whitening effect at home, and they can enjoy results that last for up to 12 months.
A safe and effective addition to any beauty regimen, 3D White Whitestrips use the same enamel safe whitening ingredient that dentists use which reaches below the enamel surface to remove teeth stains. Once a dental professional has performed the initial application, consumers are then able to easily apply the subsequent whitening strips. A full treatment takes just 14 days and results in noticeably whiter teeth and smile – which has been found to be one of the most sought after physical attributes when seeking a new partner, as well as being rated as the most important body feature surveyed.
“We are excited to announce the launch of 3D White Whitestrips in Europe,” said Stephen Squire, global marketing director, P&G Oral Care.
“3D White is committed to pioneering new whitening technology and Whitestrips represent our most advanced whitening solution yet. Now we can help more people have the whiter, brighter smiles they deserve.”