Upskilling the workforce

15 February 2016
Volume 31 · Issue 6

The medical devices sector has become increasingly complex. This means that sales personnel need to be trained to become highly specialised and skilled at mastering the intricacies of therapeutic technologies. 

In order to ensure that its training is of the highest calibre, Align Technology has created a formal, externally accredited qualification for its sales professionals to certify them with the Diploma in Orthodontic Science. This is accredited by EduQual and maps to the European Qualifications Framework. The programme standardises and benchmarks the competency of Align Technology’s sales professionals.

The diploma provides a comprehensive understanding of orthodontic science and related technologies giving its sales professionals a depth of understanding, as well as significant expertise to engage with dental professionals.  It also provides them with a comprehensive understanding of the Invisalign system and the necessary skills to understand the complexities of running an efficient and effective dental practice.

All Align Technology sales professionals are required to achieve the diploma (which takes around six to 12 months to complete) to demonstrate their clinical and technical competency as well as their sales acumen. The blended learning programme is delivered in a number of ways including distance learning modules for presenting and reinforcing the fundamental concepts of orthodontics; facilitated sessions provide forums for analysis and interpretation; simulated sales activities assess the learner’s ability to apply their knowledge and skills. Testing and assessment is robust and rigorous.

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