Always looking to develop functionally superior premium oral care products, the organisation was delighted when the UltraDEX Anti-Bacterial Coated Interdental Tape won the Product of the Year Award 2013 - Winner of the Oral Floss Category (independent consumer survey of 10,005 people by TNS).
Product of the Year recognises the most innovative FMCG products that have been launched in the last 12 months and is voted for by consumers from over 12k households nationwide. The Awards guide consumers to the best products on the market and rewards manufacturers for quality and innovation.
Launched in July 2012, the winning UltraDEX Anti-Bacterial Coated Interdental Tape is a breakthrough in superior interdental cleaning. With its unique advanced anti-bacterial technology1 it helps to eliminate bacteria and destroys odour-causing compounds (VSC), keeping teeth and gums healthy and the breath fresh. The waxed, shred-resistant fibre slides comfortably between teeth to effectively remove plaque and food debris, which cannot be reached with brushing alone.
Richard Bernholt, MD of Periproducts commented: “To be recognised for our new innovative products alongside some of the UK’s biggest household brands as the Winner of the Oral Floss Category at the Product of the Year Awards 2013 is a great achievement for Periproducts. As part of our groundbreaking NPD plan this represents a step forward in promoting the importance of interdental cleaning, which is key to good oral health”.
Periproducts produces a full range of high performance oral care products, to meet the needs of consumers’ daily oral care routines, including: UltraDEX Low-Abrasion Toothpaste, UltraDEX Recalcifying & Whitening Toothpaste, UltraDEX Wire-Free Interdental Brushes, UltraDEX Daily Oral Rinse, UltraDEX Fresh Breath Oral Spray and UltraDEX Mint Flavoured Daily Oral Rinse. The clinically proven advanced range has been developed, used and recommended by dental professionals to deliver fresh breath confidence, a naturally white smile and healthy teeth and gums.