TV campaign

Children in Yorkshire and the Humber have some of the highest rates of dental decay in the country and 29 per cent of adults in the region say they feel self conscious about the state of their teeth.

Across the country dental neglect contributed to 25,000 children being hospitalised and around 50 per cent of adults haven’t visited the dentist for more than two years.

Mydentist’s first TV advertising campaign ‘Everyone Deserves a Great Smile’ aired on April 11 at 12.55pm during Loose Women and  will run for two weeks alongside local radio and billboard advertising.

Voiced by TV personality, Gyles Brandreth, the ad focuses on the morning routine of seven characters including a young mum and her daughter, a pensioner with a spinning bow tie, a ‘mini-me’ bodybuilder and carnival queen.

Karan Forbes, director of region at mydentist, which has 650 practices across the UK, said: “Each of our characters start their day with a healthy, happy smile and that’s something we can help people in Yorkshire and the Humber achieve by providing easy access to our 50 NHS practices and by raising awareness of the benefits of visiting a dentist regularly.