Turn two minutes of brushing into two minutes of fun

Encouraging children to brush their teeth from a young age can be a challenge for any parent. To help put an end to the daily tantrums, foot stomping and bedtime tears, Colgate has transformed the tooth brushing experience into a fun, exciting, bonding experience for all the family with the new Colgate Two Minute Tales.

Claire Freedman is a respected children's author whose books, including Aliens Love Underpants and Dinosaurs Love Underpants, are known and loved by children across the world. Colgate has partnered with Claire to create 40 captivating two minute tales bound to delight and entertain little ones. Claire’s stories are tailored to captivate little ones for two minutes, ensuring they brush their teeth for the recommended time to help keep teeth healthy.

Claire Freedman comments, “I’m very excited to be partnering with Colgate on such a worthwhile campaign – encouraging children to brush their teeth whilst engaging them with listening to stories. I believe it’s so important to share that special reading time with children. I hope that Two Minute Tales will make tooth brushing a fun experience – for parents and children alike.”