Truth and lies
Apolline looks at the current perception of NHS dentistry.
It’s quite some time now since the BDA Good Practice of the Year for 2013 was announced. But recent events have caused me to do some thinking. The practice that was awarded the BDA accolade was Honesty Dental Care in Shipley, Yorkshire. Well done that practice! At the time the name seemed interesting, but now even more so. What an intriguing name?
It’s not unknown for me to read the Daily Telegraph from time to time, and one of the features which is always interesting is ‘Honest John’ who gives insights into the motor trade and advice about cars. The implication is, of course, that Honest John is someone who can be trusted, as opposed to many car salesmen who are perceived to be fundamentally bent.
So I wonder if the practice of the year was so called because of a desire to promote themselves as trustworthy and professional when the public might not have the same trust in the rest of the profession? Is that perception of a lack of trust justified?
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