The significance of income protection awareness week for dental professionals

29 July 2024
Kirby Mardle

Dentists’ Provident, an income protection provider, has announced its support for the annual Income Protection Awareness Week (IPAW) from September 23-27, 2024.

A study shows that in 2023 new income protection plan sales in the UK increased by 10 per cent. People are continuing to evaluate the importance of having income protection insurance, especially post-pandemic. 

Kirby Mardle, chief finance officer at Dentists’ Provident, said, “Income protection plans are typically thought about at significant life milestones such as taking out a mortgage or starting a family, but a change to a person’s job is equally important.

"Within the dental profession, we are seeing more people making the move to private dentistry which means losing the safety net of their NHS sickness pay. Combined with this, many are re-evaluating their cover post-pandemic and their perception that sickness and accidents only happen to others.”

It’s the fourth year the Income Protection Task Force (IPTF) has run the annual awareness campaign. It aims to highlight the importance of people being insured against the risk of not being able to work if they become ill or injured.

Kirby added, “Having helped dental professionals achieve financial security during periods of illness and injury for over 100 years, we know all too well the safety net income protection can give individuals.

“It helps you maintain your lifestyle without depleting your savings, relying on your family or the welfare state for financial support, as it will provide you with a regular payment to help replace the income you lose. We are proud to continue to be working with the IPTF in raising awareness of the importance of income protection”.

The IPTF’s members are businesses from across the financial services industry, involved in income protection insurance in the UK. Dentists’ Provident, along with more than 30 other businesses from across the insurance industry, are supporting the IPTF’s mission to raise awareness of the value of income protection through the campaign.

The campaign was launched in June 2024 with ‘100 days to go’ and it’s #LetsTalkIP social campaign leading up to IPAW.

Andrew Wibberley, co-chair of the IPTF, said, “Getting your income protected as soon as possible is incredibly important for your future.

“In this year's Income Protection Awareness Week, we'll keep spreading the message that the risk of needing to take time off work for health-related reasons is significant, and the ability to protect yourself against the financial consequences of this, is simple and vital to any financial plan.” References available on request.