The lion king

When P&G heard about the plight of a white lion called Aslan, who had suffered such a fate, they decided to take action. With the help of Kevin Richardson, an animal behaviourist who lives on a lion sanctuary with Aslan in South Africa, they’ve produced a short film detailing Aslan’s story and the amazing rehabilitation that took place with the help of Gerhard Steenkamp, a dentist with expertise in operating on big cats.

Aslan lost his canines when he was just nine years old – right in his prime. It was only two teeth, but it had a huge effect on his life. He couldn’t defend himself anymore, or command his share of food.  He became antisocial and began isolating himself from his pride.  It is hoped that through producing this film viewers will reflect on the challenges of tooth loss and the impact that it has on the individual’s quality of life, whether animal or human! Almost a third of all Europeans who do not have all their natural teeth wear a removable denture. In the UK alone, an aging population has seen the number of denture wearers rise to 9.7m.