The generous Tooth Fairy: £23.7M under the pillows of the nation’s children

The poll, conducted by the Oral Health Foundation, found that the nation’s youngsters are receiving an average of £1.58 per tooth.

The charity surveyed more than 2,000 parents from across the United Kingdom, to find out how much the Tooth Fairy leaves for a child’s baby teeth when they fall out.

With roughly 15 million baby teeth falling out of kid’s teeth each year, it is estimated that the Tooth Fairy is shelling out £23.7 million annually, a whopping 43.6 per cent more since 2011 (£16.5million).

Chief executive of the Oral Health Foundation, Nigel Carter, says, “The Tooth Fairy business is increasingly lucrative and has seen major inflation in recent years, but it is really important that children are mindful of just how precious the baby teeth they are placing under their pillows are.

“Many believe that milk teeth don’t need to be healthy, as they will just fall out anyway, but this could not be further from the truth.