The extra factor

Wrigley’s Extra has joined forces with singer-songwriter Diana Vickers, to give that extra boost to the nation’s largest campaign for better oral health.  The campaign supports the core aims of the Wrigley Oral Healthcare Programme in reminding patients to improve their regular oral healthcare routine. That’s why Extra is a committed sponsor of National Smile Month (May 19 –June 19) for another year running.

Diana Vickers, is the face of the Wrigley media campaign. She’ll be promoting the message to the public that taking care of teeth brings a clean and healthy smile, especially when snacking on the go. Diana explains: “When I’m on stage, on set, shooting a video or out and about at a festival, I always have a bottle of Extra White Bubblemint to hand – especially for just after eating and drinking as it is proven to help remove stains and maintain my teeth’s natural whiteness – so I know I can always draw on my smile with complete confidence.”