The Evidence says it all

Effective daily oral care at home can help maintain a healthy mouth and reduce the onset of oral diseases. Most dental professionals agree that not all patients have an optimum daily oral care regime and recommend adjuncts to their patient's oral care routine at home. It is essential for dental professionals to know which toothpaste delivers clinically proven efficacy in reducing plaque, so their patients can maximise the beneficial effects of twice daily toothbrushing.

Colgate is committed to developing products and services to help support dental professionals in their clinical practice, and is the brand of toothpaste used most often by UK dental professionals. Colgate Total, first launched in 1993, was the first, and remains the only toothpaste clinically proven to deliver sustained antibacterial protection for 12 hours. The unique formula of triclosan and copolymer in Colgate Total provides superior plaque control for a healthier mouth, and continues to meet the evolving needs of dental professionals and their patients.