The business plan

For many, the term ‘conversion’ implies a process with a clearly defined beginning and end. In fact, it could easily be argued (admittedly in a slightly cheesy way) that it’s the beginning of a journey of constant evolution as a practice uses its new found freedom to adapt to meet changing patient requirements and to keep on top of clinical and technological developments.

Of course, undertaking a move from being predominantly NHS to predominantly private is a fraught time but there does come a point when things settle down. Whenever that point arrives, there are two immediate things to consider. The first is to decide how the whole practice team are going to celebrate the success that’s been achieved after all the hard work of the past few months. The second is to take the time to reflect on the original motivations for the conversion and sense-check the aim against the current reality.