‘The Big Summer Brush-Up’ Campaign

Running for six weeks throughout the summer school holidays (from July 20 until August 31), this national facing PR campaign will help to raise awareness of the importance of proper brushing and will provide practical tips on how best to do this. Denplan is encouraging parents across the UK to take part and visit their dentist in the school holidays.

Following a recent Denplan focus group study and a survey of over 2000 parents of children aged two to 11, Denplan discovered that many families could use a helping hand in understanding how to take care of their children’s teeth. Denplan found that many children aren’t brushing properly, which can be a huge challenge for families to tackle. The survey results showed that over a third (37.35 per cent) of children have gone more than one day without brushing their teeth, with over 14 per cent not brushing for two days. Furthermore, over 80 per cent of children don’t brush for the recommended two minutes.