Take the challenge

The nation is being challenged to take Colgate's Healthy Mouth Challenge to uncover the perceived state of their oral health, and to encourage them to try new and improved Colgate Total Toothpaste to see if they can feel the difference.

When it comes to a trip to the dentist, 36 per cent of the British public admit to feeling mild anxiety and a further 12 per cent to feeling extremely anxious. Colgate's aim is that the Healthy Mouth Challenge will increase consumer's awareness about their oral health and help them feel better informed when sitting in the dentist's chair.

Not intended as a replacement to a visit to the dentist, but rather as a prompt to help people re-evaluate the importance of their twice daily oral care routine, the short, interactive quiz covers everything from teeth and gums; to sensitive teeth and smile confidence; to fresh breath and whitening; providing advice and guidance, helping them to be more prepared for their next visit to the dentist.