Switch your patients’ daily toothpaste and protect their future oral health

Additionally, it is useful to remember that teeth or hard surfaces make up only 20 per cent of oral surfaces, and biofilm bacteria also develop on soft tissue surfaces which accounts for the other 80 per cent of the mouth.

Colgate Total toothpaste with its unique antibacterial action helps control regrowth of dental plaque. Colgate Total adheres to 100 per cent of hard and soft tissues, providing up to 12-hours antibacterial protection, even after eating and drinking. It also significantly reduces the bacterial load on 100 per cent of mouth surfaces. This means less dental plaque is formed even before twice daily toothbrushing starts, leading to healthier teeth and gums.  

Colgate Total toothpaste has more published peer-reviewed clinical studies than any other toothpaste, including unique evidence on the antibacterial protection provided to 100 per cent of the mouth surfaces. Fine et al.have demonstrated the superior efficacy of Colgate Totaltoothpaste versus regular fluoride toothpastes and stannous fluoride toothpastes in reducing the bacteria load on various oral surfaces after toothbrushing. The unique antimicrobial effect of Colgate Total toothpaste leaves less bacteria in the whole mouth to repopulate and form dental plaque on tooth surfaces.