Osment has been appointed into the specialist role by The Dental Directory to grow the firm’s surgical product offering which will be created through listening and responding to the needs of dentists and by working closely with manufacturers.
Not only does Osment bring into the newly created role her clinical experience, but also commercial knowledge having previously worked in sales positions with 3M and Dentsply.
Commenting on her appointment, Osment says: “The creation of my new role is part of a wider strategy by The Dental Directory to expand its offering in key specialist areas including surgical, endodontic and orthodontics.
“My focus will be on the development of a bespoke surgical product portfolio that has a more targeted approach to dentists and those who specialise. To achieve this I’ve been meeting with a number of dentists to discuss their needs, the challenges they face and what support The Dental Directory can offer them that would be genuinely valuable to their business and patients.
“I will also be forging close partnerships with key manufacturers and suppliers to see how we can work together to offer a more targeted service for dentists with specialist interests.”
Osment, a dental nurse who stresses the importance of maintaining her hands-on experience by practicing regularly, will also be tasked with offering The Dental Directory’s team of business consultants specialist training.
“There is no substitute for having first hand clinical experience when you’re advising a customer and that’s something which is incredibly important to The Dental Directory. The business invests heavily into training all of its staff whether they’re from a clinical background or entering the business with no dental experience. In my new role I’ll be supporting the training of the business consultants and I’m excited to be able to share the experience I’ve gained in practice and as a specialist sale consultant.”
The GDC registered dental nurse returns to The Dental Directory having previously spent six years working with the firm as a business consultant and gaining experience within retail sales.
Osment will join The Dental Directory’s growing clinical team which is headed up by clinical director, Jason Bedford.
Bedford adds: “We’re delighted to welcome Gemma to the team. She joins us at a very exciting time as we work towards building our specialist clinical offering.
“Gemma brings with her an impressive track record within specialist surgical sales and her clinical insight and experience will be invaluable to our customers.”
The Dental Directory was founded more than 35 years ago and employs more than 250 people across the UK, including a state of the art automated warehouse which houses more than 27,000 product lines that can be delivered across the country the next day.
For more information visit www.dental-directory.co.uk