Supporting charity

Patient Plan Direct has raised £550 after offering practices an opportunity to give their patients ‘The Big Break’ whilst at the same time supporting Mouth Cancer Action.

Patients that signed up to a practice’s dental plan administered by Patient Plan Direct between April 1 and June 30 2014, were automatically entered in to a prize draw to win £12,000 along with other new direct debit payers across the UK as part of The Big Break campaign.

Patient Plan Direct also made a 50p donation to Mouth Cancer Action for every new patient that signed up to a dental plan throughout the campaign.

Mouth Cancer Action Month, run by oral health charity the British Dental Health Foundation, aims of raise awareness of mouth cancer, a disease which has increased by 50 per cent in the last decade.

Simon Reynolds, commercial director of Patient Plan Direct, commented: “Our Big Break campaign was aimed at helping the practices we work with incentivize more patients to join their respective dental plan, which by definition is geared towards preventative dentistry and the reduction in risk of oral disease.