Sugar-free taste myth busted

But sugar-free brand Peppersmith have set out to bust this myth by raising awareness of xylitol, a naturally derived sweetener used in their mints and gum, which is proven to mean no compromise on taste with the benefit that it also helps to keep your teeth healthy. 

Commissioned as part of Peppersmith’s involvement in National Smile Month, the new research set out to examine consumer attitudes to both sugar and artificial sweeteners in their daily diets with some interesting results.

With this survey also discovering that many people eat confectionary every day, it suggests that more needs to be done to publicise healthier alternatives that don’t contain sugar or artificial sweeteners, especially with the £6bn annual cost of obesity to the NHS.

Peppersmith have been leading the way in mint and chewing gum as the first UK brand to be sweetened with 100 per cent xylitol instead of sugar or aspartame. Xylitol is a naturally derived ingredient sourced from beech trees and starchy vegetables. It is proven to reduce the bacteria that can lead to plaque and prevent damaging acid attacks, as well as having 40 per cent less calories than sugar and being low GI.