Stand out and grow

No matter what size or how old your practice is, reaching out to new and future patients is crucial for every dentist. Even dentists that enjoy strong and reliable levels of repeat business experience natural patient loss as individuals and their families go through life-changes. Therefore, you need to maintain a healthy stream of new patients.

Marketing a dental practice is not as simple as it perhaps once was. We have the World Wide Web and all it has to offer at our fingertips, yet in today’s saturated media market, marketing efforts often just end up in the deleted folder. In order to track your return on investment, you need to understand whether your efforts are reaching the right people.

The following tips can help you market your practice through channels that DO work:

Tip 1 Have a consistent message

All too often the principal dentist and their team’s idea of what their practice’s brand stands for is inconsistent. Furthermore, the actual message to the marketplace in the form of websites and advertising can also be inconsistent with one another. So, if the practice itself is confused, imagine the message to the prospective patient. You may want to consider hiring a practice development specialist who can help you and your staff achieve specific goals, whilst training the whole team from the front office staff through to nurses on how to engage with patients.