Speakers announced

‘Patient-centric dentistry – Engaging the whole dental team to gain patient trust’ is the topic covered in the first session. Colette Bridgman, chief dental officer for Wales, describes the skills needed for a truly patient centric approach. GfK (Gesellschaft für Konsumforschung), a renowned market research agency, will share valuable insights about successful approaches from your patients’ perspective. A special guest for this session is Brendan McGeever from Google’s EMEA Division, who will present the latest trends in online search related to oral care, enabling dental professionals to be well prepared for today’s well informed patient.

For a successful preventive approach, dental professionals need to consider their healthy patients and their needs. In a session titled ‘What do healthy patients need from us?’, Catherine Volgenant, a dentist and researcher from the Academic Centre for Dentistry Amsterdam, will explain how to recognise the healthy patient. Professor Phil Marsh from University of Leeds and Diane Cummins will then talk about maintaining a healthy biofilm.