Smart move
On May 12, 2017, Philips announced the UK launch of its latest digital innovation, an AirFloss refresh and some compelling comparative clinical research findings.
Philips Sonicare reveals a new flagship innovation – the DiamondClean Smart – dubbed the world’s most intelligent toothbrush. The new brush uses connected technology to inspire and motivate patients to take better care of their oral health. It delivers exceptional oral care results by harnessing built-in smart sensor technology in both the toothbrush and brush heads and personalised coaching within the platform to help improve patient’s brushing technique and, ultimately, achieve a healthier mouth. The new brush seamlessly syncs with the Philips Sonicare app, giving users real time data, feedback and guidance to empower them to proactively manage and improve their oral health.
DiamondClean Smart is smart in more ways than one – it also has dramatic bathroom appeal with its matt black handle, black brush head and charge-in-a-glass technology. The brush can also be charged using a computer USB to top up whilst travelling.
Hetty Couzens, marketing manager at Philips Oral Healthcare Professional, said, “At Philips, our mission is to improve people’s lives, as a true healthcare partner and leader in digital innovation. With over a century of healthcare expertise and twenty five years in oral health care, we are committed to delivering complete and cutting-edge oral care solutions. With the Philips Sonicare new DiamondClean Smart and the complete oral care platform, we are empowering dental professionals and patients to make positive and transformative changes to their oral health.”
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