Showcase success

Highest ever exhibitor numbers saw more than 375 stands offer visitors a wider selection of the latest dental products, technologies and services than any other UK dental show. Over the three day event, the BDTA played host to over 10,000 members of the dental team in the NEC’s largest exhibition hall, where the exhibition spanned a vast 19,500sqm of floor space.

Tony Reed, executive director of the BDTA, commented, ‘There is no doubt that it is a challenging time for the industry as a whole and this has been reflected in the visitor numbers. However, I am pleased to say that the volume of business done at the show was significantly better than expected, considering the current economic climate.’

Feedback from visitors and exhibitors has been extremely positive, with visitors saying how much they enjoyed the event. This year’s show theme ‘Your one-stop dental shop’ also appears to have achieved its goal of focusing visitors on purchasing new materials and equipment. Simon Gambold of Henry Schein commented, ‘We had a very successful Showcase securing more sales of equipment than last year.’ Panadent’s Peter Gowers reported a similar experience saying, ‘We exceeded last year’s show in business written and exceeded our target this year which is pleasing.’