Real benefit

With the rise of the 'internet generation', most patients will now look online when trying to find a dental practice, rather than the 'old' ways of using the phone book or searching magazines.

Given the massive change the internet has brought about in our world, it's fair to say if you want to market your practice successfully, you really do need to have a practice website. This is because to the savvy dental marketer, a website offers a whole world of possibilities – you aren't just putting your practice on the map but on the Google map.

At its heart, one of the main advantages of a practice website is the value it provides. Websites can be the single most cost-effective means of dental marketing, and offer much better value than printing brochures, hiring PR agencies, or placing ads in the local press. Websites also then have the added advantage that they don't limit you to a specific potential market. Rather, a good website gives you a practical and effective way to communicate with the widest possible audience, while at the same time targeting groups specific to your own requirements.