Quality design

15 August 2013
Volume 29 · Issue 8

Philip Greene looks at the importance of an effective practice website.

With a career spanning over 40 years, Philip Greene is a specialist in periodontics, and is serving president of the British Society of Periodontology. He works at The Malt House Specialist Dental Centre in Manchester, a well-established practice in a thriving community, and is well known to patients and clinicians alike. Though his practice is marketed on the corporate side by James Hull Associates, in 2003, Philip decided he wanted to create a website that marketed both his practice and his medico-legal work in one single, easy-to-find location.

He explains, “I’ve had a website for somewhere in the region of 10 years or so now. I have changed my web design company in that time. I had known Krishan Joshi from Dental Focus on and off for a number of years. I first met him through his father Vinod, who was a consultant in restorative dentistry in Yorkshire. I then came upon Krishan again at The Dentistry Show a few years ago where he gave an excellent talk on dental online marketing. I was very impressed with what he had to say so contacted him and asked him to design a new website for me.

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