Practice Growth with MiSmile

The concept was born after Sandeep Kumar recognised Invisalign’s direct-to-consumer marketing potential and value back in 2015; developing and implementing a highly targeted Invisalign lead generation and nurturing strategy. This transformed his seven Invisalign case submissions in 2007 to over 400 cases annually today. Asked so often about the secretes of his success he pioneered a system to help like-minded practitioners to emulate his success. 

Fundamentally, The MiSmile Network offers practice growth based on four core pillars: lead generation, lead conversion, clinical confidence and profitability.  Part of the offer includes an online tool called DenGro and which helps simplify the complex lead management process and stimulates a greater number of case conversions.

Every member of The MiSmile Network has access to DenGro which automatically collects Invisalign leads generated from the network’s digital marketing activities and helps funnel and track them until each lead is in treatment. But it is not limited to the network, DenGro plugs into the practice website and digital marketing activity, automatically collecting and collating leads into one central dashboard, ready for anyone in the practice to follow up. The benefits of being fully automated, always accessible, and totally trackable allow practice owners to stay in control with a lead management tool that leaves other, more traditional methods, like Post-it notes or computer spreadsheets, firmly stuck in the past.