More than 1,800 dentalprofessionals experienced Oral-B’s new Test Drive power brush trial programme, which allows multiple users to experience Oral-B power and Oral-B toothpaste using a shared handle in a hygienic way. Furthermore, Oral-B showcased the new Cross Action brush head – its most advanced power brush head to date, as well as its new SmartSeries electric toothbrush – the world’s first interactive electric toothbrush with Bluetooth 4.0 connectivity.
“These launches will undoubtedly change the way my patients brush their teeth. Their oral hygiene will improve, which will mean that their treatment is much more likely to be successful. Without good oral care all restorative and aesthetic treatments will flounder,” said Amit Patel, specialist in periodontics and implant dentist.
The Test Drive power brush trial programme will be available in-practice to a limited number of dental professionals for patient trials from July 2014 in the UK. The Cross Action brush head will be available as of July 2014, and the Smart Series electric toothbrush with Bluetooth 4.0 connectivity will be sold at limited retailers in the UK beginning May 2014.