Plain packaging fast-tracked

The BDA has campaigned vigorously for action on plain packs, and is a member of the Smokefree Action Coalition and a supporter of Action on Smoking and Health (ASH).

The BDA’s Scientific Adviser, Professor Damien Walmsley, said:

“Action on plain packs is great news for the future of Britain’s oral health. As dentists we see the impact of tobacco marketing on a daily basis, in patients with gum disease and oral cancer that often could have been prevented. Distinctive packaging remains one of the tobacco industry’s top promotional tools, so there was never any excuse for delaying this initiative. In Australia the evidence shows that plains packs are already helping make smoking less attractive. Taking the sheen off tobacco is an essential step to helping smokers break the habit, and preventing the next generation reaching for their first cigarette.”

Cigarettes and Oral Heath