Philips Oral Healthcare get patients into #habits4life

The health of the mouth has an impact on the body’s systemic health since there is a correlation between periodontal disease and inflammatory conditions such as diabetes and heart disease.

This campaign aims to drive the importance and education around three key oral care habits and create #habits4life, so on a daily basis people can take control of their own oral health with the ultimate aim of living healthier lives.

The three pillars of the campaign are

Dr Ben Atkins, President of the Oral Health Foundation commented: 'Philips three pillars dovetail with those of the Oral Health Foundation. I applaud the preventive ethos the company is recommending - that developing habits for life is vital if patients are going to achieve both a reduction in levels of decay and periodontal disease.If this also achieves improved knowledge about the systemic risks associated with poor oral health - so so much the better.'

'I am working with Philips on a campaign to drive behavioural change in patients as part of a prevent approach which I believe is not only much more ethical and responsible, but is a far more sustainable model for the profession.'