Oral healthcare brand launches new toothbrush

14 January 2025

Philips has launched its most innovative Sonicare toothbrush in January 2025, with adaptive brushing technology and patented optical sensing capability.

Studies have shown that the brush can achieve up to 20 times more biofilm removal, and up to 30 times more plaque removal in hard-to-reach areas, compared with a manual toothbrush.

According to Philips, the Sonicare 5000-7000 Series launch represents the next generation of sonic technology. Each of the three brushes in the range features adaptive brushing technology, ensuring an optimal brushing experience regardless of a patient’s technique.  

Brushing performance can often be compromised due to interference with the buccal mucosa. The new brush offers precision feedback when there is resistance to the head, regulating movement to ensure an optimal performance.

Philips’ research has developed a new drivetrain, which automatically adjusts brushing around the posterior teeth. This intuitive feature is coupled with dynamic optimal sensors. The internal mechanical structure of the drivetrain’s resonator system allows the brush to ‘regulate’ amplitude when pressure is applied on the brush head. This self-regulation minimises any brush movements.

The three brushes in the range have patented optical pressure sensing technology, improving pressure sensing capability and accurately measuring applied brushing force. The brush captures immediate measurements, lighting up and vibrating, letting users know that they need to adjust their brushing technique.

Sustainability remains a key focus for Philips, and the 5000-7000 series has been created using innovative laser welding, giving the brushes additional strength and durability. The handles can be disassembled for repair, and batteries can be replaced. The brushes are also more energy efficient, with the new high-performance battery lasting 21 days. The packaging is paper based and fully recyclable, while all Philips brush heads contain 70 per cent bio-based plastic.

References available on request.

For more information email dental.clinical.support@philips.com