Not the hard sell

12 November 2012
News
01 January 0001
Volume 28 · Issue 10

For many years consultants have been teaching dentists how to ‘sell’ treatment plans. But patients hate being sold to and the ‘selling’ process has left many practitioners feeling uncomfortable. The increasing need to communicate more effectively with patients has driven demand for a fresh approach: a way of getting patients to choose the best treatment, in a way that does not come across as sales.

In response to this demand Software of Excellence and Henry Schein Minerva are delighted to present PrimeSpeak – “A New Way of Communicating with Patients” a two day workshop taking place on January 18 and 19 2013 at St. John's Hotel, Birmingham

 

PrimeSpeak is a leader in communications skills training for dentists and their teams, and has a growing worldwide reputation having presented at workshops in Australia, New Zealand, Hong Kong, Singapore, India, USA and Canada. Now, an exclusive working arrangement with Henry Schein means that UK practitioners can benefit from this new approach, which represents a completely new way of discussing treatment options with patients.

 

The PrimeSpeak system is especially useful to dentists who want to do much more comprehensive dentistry, but don’t like to feel as if they are ‘selling’ treatment plans, and will help dentists and their teams become more effective communicators, all of which means that the themes covered are of direct relevance to UK practitioners.

 

January’s workshop will be led by the creator of PrimeSpeak, Michael Sernik, who will be joined by training manager at PrimeSpeak, Patric Moberger, and experienced business coach Daniel Midson-Short.