New head of marketing

Richard has worked in marketing for over 20 years and has extensive agency experience, specialising in branding, retail, financial and professional services marketing, as well as TV, digital and direct marketing. No stranger to dentistry, Richard has even spent time working on Denplan’s marketing account from 1997 to 2005.

Richard also spent four years at global advertising agency McCann Erickson, and worked for top regional advertising agency Fox Murphy - working closely with clients to direct branding, acquisition and retention campaigns.

Richard commented: ‘I’m thrilled to be joining the Denplan team and getting involved with dentistry once again. These are challenging times for the dental profession and my objective is to ensure that Denplan member dentists have the very best business support to help them maintain control of their businesses and grow their practice profitability.

‘At times like these, we understand that dentists need their payment plan specialist to be innovative, easy to do business with and take a genuine interest in their practice and their business. I’m passionate about ensuring that all dentists see the clear value that Denplan offers - whether it’s guiding them through the rigour of the CQC or providing the freedom to design and produce their own practice branded literature through our free online CommsBuilder system.