New C.O.O

Annette joins IDH after five years of strategic consultancy work in the retail sector, working for a wide range of clients including Primark, GAME Group and The White Company.

Prior to her consultancy work, Annette has held a number of high profile retail roles. As a key member of the Alliance Pharmacy Executive Board, she designed and implemented the marketing strategy to support the newly launched brand. As MD she substantially improved the performance of Scholl Retail UK, taking it through to a subsequent successful private equity sale. As marketing director at Lloydspharmacy she was responsible for consumer, NHS & B2B marketing, as well as space planning, category management, buying, internet and internal communication.

Annette commented on her appointment: “I am really excited to be joining a new sector and getting to grips with the opportunities dentistry presents. I have already identified the need to do even more for our patients and customers and the best way to achieve this is by making the most of our great people and expert clinicians. We must always strive to better engage our customers and help them make informed choices to improve their oral healthcare. We have to be brilliant, and we have to be this consistently.”