Written by dental marketing expert, Shaz Memon, it offers a step-by-step guide to getting the best out of one of the most popular social media platforms in the world.
Considered the most visual of all platforms, Instagram boasts an incredible one billion monthly active users and is cited as the best place online to get great engagement.
Shaz Memon is the creative director of Digimax and Digimax Dental and has worked with leading dental and non-dental names for many years.
The new book – Instagram for dentists – offers key pointers, including:
- The type of Instagram account to have
- How to brand an account
- How to be interesting
- Identifying your own voice
- Attracting new patients
- Growing your followers authentically
- How to hashtag
- Defining the type of patients you want
- Using the ‘influencer’ approach
- Using Instagram stories
- Using IGTV
- How to create the right images
- What and when to post.
Shaz, explaining his reason for writing the book, said, “A lot of dentists seem confused about how to use Instagram to their advantage, and the team at Digimax receives a lot of requests for help.
“Effective activity cannot always be outsourced if a brand is to remain authentic, which is why I think it is time to empower practices to be able to take control of their own Instagram accounts and learn the secrets of great engagement.”
Offering insider marketing knowledge and influencer secrets to power practice growth, the book covers all the essential information to start building a successful Instagram brand.
The book is available later this year and dental professionals can register their interest here – www.instagramfordentists.co.uk.
All proceeds will go to charity.