New advertising campaign

The advertisement and supporting communication materials highlight ‘Confidence, Compliance, Choice and Convenience’ as the four major advantages of using BDTA member companies.

The BDTA will be promoting BDTA members as complying with a recently updated, strict code of practice which demonstrates commitment to providing superior standards of service and support, the highest quality products and the most innovative services. This gives the peace of mind needed when delivering dentistry.  It will also be explained that members offer products and services covering everything from sundries to equipment and financial services to publications, providing a wide choice of all the items needed to efficiently run a busy dental practice or laboratory.  The fact the BDTA website can be used to locate the contact details of suppliers and product and brand information saves valuable time which can be invested into the delivery of patient care, the primary concern of the dental team.

Tony Reed, executive director, comments, ‘Research has shown awareness of the BDTA and its members is very high at the present time and we are keen to preserve this with the launch of a new campaign which builds on the successful ‘Adding value to dentistry’ campaign. In order to raise standards and maintain a robust system of self regulation, the BDTA has recently updated its code of practice. We will be promoting members compliance with this heavily in the campaign.’