National TV commercial

22 January 2014
Volume 29 · Issue 10

A New Year’s National TV Commercial and Six-Month Integrated Campaign Promoting the UK’s Most Affordable Dental Implant Treatments to the Masses began in January.

DENTALCAREPLUS, a UK provider of affordable dental implant treatments, announced the launch of its forthcoming ‘Jack and Jill’ national TV advertisement, which will promote the group’s affordable dental implant treatments to a mass audience. The ad kick-starts a six-month integrated campaign to drive awareness of DENTALCAREPLUS’s accessibly priced implant treatments which are priced at less than 50 per cent of the cost charged by competing dental implant brands.

The thirty-second TV commercial slot features an approachable, light-hearted and memorable animation of the popular children’s nursery rhyme, Jack and Jill. In the commercial Jack tumbles over, subsequently losing several teeth and fearing he will never smile again.

Jack discovers his local DENTALCAREPLUS Implantclinic and has a consultation and in no time at all, leaves with a confident smile and brand new shiny white teeth.  Jill is so impressed - not only with the reasonable cost of his treatment, which is far less expensive than anticipated but with the faultless result, renewed confidence and the wonderful new smile that Jack is sporting – so much so that she rapidly books herself in to DENTALCAREPLUSto replace her dentures with dental implants.

The TV commercial airs on ITV1 in the West/ Bristol region running until February 9th and the Central South regions on ITV1 day time from until February 2nd. Concurrently DENTALCAREPLUS will support the TV commercial with a print execution running in the national and regional press called ‘a 1000 Smiles’ which recognises and thanks its 1000’s of loyal customers across the UK and is set to run across the year alongside a variety of other promotional activities including educational pamphlets, customer giveaways, digital and social media activities and P.R.

DENTALCAREPLUSwas one of the first dental clinics to introduce dental implant treatments at the most affordable prices in the UK, offering a fully completed implant tooth from under £1,000. In comparison today the average cost of a completed implant across UK dental practices still ranges £2,000 – £2,400 per completed implant.

Established in 2006, DENTALCAREPLUS is a British owned group of clinics providing dedicated dental implant treatments at exceptional value to 1000’s of customers across the UK. Using the latest technologies and Implant Dedicated UK dental laboratories as partners. The group’s six clinics are located in London (W1), Marlow (Bucks), Bristol, Manchester, Cornwall and Plymouth.

DENTALCAREPLUS’s London clinic was recently awarded the accolade of the British Dental Association’s Good Practice Scheme, recognised throughout the dental industry as a mark of high practice standards that include patient-centred care and the pursuit of excellence in all areas of patient treatment and dentistry practice management. Membership of the scheme demonstrates DENTALCAREPLUS’s visible commitment to providing its customers with implant treatment to nationally recognised best practice standards throughout its five clinics across the U.K.

Jenny Wallace, at DENTALCAREPLUS, said “DENTALCAREPLUS is unique in that we are a British owned provider bringing dental implant treatments at such affordable prices without compromise. We are proud in being able to bring accessible implant dentistry to a much wider audience in the U.K.”

She continued “Membership of the BDA’s Good Practice Scheme is evidence of our ongoing commitment in providing exceptional dental treatments and service standards to all of our customers.”

Stephen Garner, associate implant dentist at DENTALCAREPLUS and specialist in maxillofacial surgery said, “I’m proud to be part of a group of clinics dedicated to bringing affordable implant dentistry to a wider range of the population given this treatment is not available on the NHS. DENTALCAREPLUS operate a very cost efficient environment the benefits of which are passed on to its patients”.