{my}dentist appoints director of new orthodontic business, {my}orthodontist

{my}orthodontist was set up as a separate division within {my}dentist on 1 April 2019, when 36 practices offering orthodontic services were brought together in one division to benefit from greater operational and clinical support. {my}orthodontist has been led by Dr Julian Perry, Commercial Director of {my}dentist, since then.

Michelle joins {my}dentist with more than 25 years’ experience in field-based operational and people-led roles for a variety of retail, healthcare and service organisations, and commenced her role as Director, effective from 2 September 2019. Julian Perry will continue to provide {my}orthodontist with clinical support in addition to his other roles.

Prior to joining {my}dentist, Michelle was a regional Operations Director at The Vet Group, and before that, Operations Director for the South at Costa Coffee, Britain’s largest coffee shop brand. 

Julian Perry, Commercial Director at {my}dentist, said, “Orthodontics is a crucial part of {my}dentist, which is why we took the decision to invest in a new specialist orthodontic division in April. Since then, {my}orthodontist has gone from strength to strength and now is the ideal time to hand over the running of this division to a new leader, Michelle Shambrook, whose extensive experience will help the division build on this success in the future.”