More than a name

Already 204 practices throughout the UK have undergone a major upgrade as part of the new branding. Another 500 practices are set to be upgraded and branded this year.

Annette Spindler, chief operating officer at mydentist, said “The new brand is about more than a name, it’s about what we do every day in bringing the brand to life, demonstrating our values and our personality through our people.

“mydentist has been built on our brand values of being trusted, honest, warm and welcoming, understanding, loyal and innovative. We want to use these values to set new standards in the dental industry and deliver an excellent experience to our customers,” says Annette.

Annette concludes: “In the past five years, we’ve grown from 285 practices to 655. And since May, 2013, over 6,600 clinicians, nurses and staff have attended training sessions organised by our Dental Academy. We’re committed to delivering world class service to our patients and world class training to our people.”