Already 204 practices throughout the UK have undergone a major upgrade as part of the new branding. Another 500 practices are set to be upgraded and branded this year.
Annette Spindler, chief operating officer at mydentist, said “The new brand is about more than a name, it’s about what we do every day in bringing the brand to life, demonstrating our values and our personality through our people.
“mydentist has been built on our brand values of being trusted, honest, warm and welcoming, understanding, loyal and innovative. We want to use these values to set new standards in the dental industry and deliver an excellent experience to our customers,” says Annette.
Annette concludes: “In the past five years, we’ve grown from 285 practices to 655. And since May, 2013, over 6,600 clinicians, nurses and staff have attended training sessions organised by our Dental Academy. We’re committed to delivering world class service to our patients and world class training to our people.”
The practice upgrade and new brand has generated positive feedback from the dental practices and patients alike.
Dylan Hughes, lead receptionist at a Lancaster dentist practice, said: “The mydentist brand has had a powerful impact on customers’ perceptions of our practice. It has brought us closer to our customers and we are now able to better address their problems. It’s really made a difference to our staff and everyone is excited by the brand. We are now benefiting from more opportunities to advance our career.
“At the same time, the brand has increased the practice’s visibility; everything looks more professional and welcoming, from the staff’s uniforms to the state of the art technology.”
Patients have praised the new look and approach as having a nice feel and feedback has included comments such as: “It says it’s a heart of the community type of place,” and “I really like it. It all looks so clean and professional.”
The new mydentist website is accessible at www.mydentist.co.uk
The mydentist brand values:
Trusted
We’re the people that customers depend on for their dental care. So we take this responsibility very seriously.
Honest
We’re an open and sincere business that exists to provide the best dental care possible. So we demonstrate our honest approach in the way we talk to our customers about the treatments they need and potential costs involved.
Warm and Welcoming
Dental care needs to be professional. But that doesn’t mean we can’t be friendly, compassionate and caring too. And we also believe nothing works better than a lovely smile and some warm words to welcome customers to one of our practices.
Understands me
We understand what our customers expect from us, a kind and sensitive welcome. Open at times that suits them and their lifestyles, reasonably priced and efficient in our approach.
Loyal
We’re in this together, bonded by a solid belief in the worthwhile work we do: helping the nation improve their dental health. So that’s why we always show loyalty to both our customers and communities - as well as to our colleagues.
Innovative
Dental healthcare never stops evolving. That’s why we continue to provide the latest treatments and customer service. By always looking to innovate, our customers can rely on us for leading edge care.