Milk it

19 May 2014
Volume 29 · Issue 10

Children across the country are in for a toothy treat over the next month when they visit one of the UK’s largest restaurant chains.

giraffe restaurants, based in 53 locations across the UK, are offering a free glass of milk with any kids meal purchased throughout National Smile Month (May 19 to June 19).

The campaign, organised by the British Dental Health Foundation, is the largest of its kind in the UK. It promotes three key messages for oral health – brush your teeth for two minutes twice a day using a fluoride toothpaste, cut down on how often you have sugary foods and drinks and visit the dentist regularly, as often as they recommend.

Chief executive of the British Dental Health Foundation, Nigel Carter, is delighted that giraffe is backing National Smile Month and helping to improve the nation’s oral health, especially in light of the most recent children’s oral health statistics.

Nigel said: “I am thrilled to see giraffe restaurants supporting National Smile Month. Latest statistics show that more than one in four five-year-olds suffer from tooth decay, and getting children involved and learning about their oral health is key to the campaign’s success.
“With giraffe’s support, together we can help to educate more children and hopefully reduce levels of tooth decay now and in future generations.”

Juliette Joffe, co-founder of giraffe restaurants, said: “We are delighted to be part of National Smile Month this year, supporting the British Dental Health Foundation. The campaign is a really fun and interesting way of teaching kids about dental health, something which is important to us.”

Children will also be able to enjoy a free month of safe, ad-free kids TV and games from Hopster with special tooth-tastic cartoons as well as being in with a chance to win an award-winning teether ‘Sophie la girafe’ or an iPad Mini.

To be in with a chance of winning these prizes and for access to Hopster please visit www.giraffe.net/nationalsmilemonth. To find your local giraffe restaurant please visit www.giraffe.net.