Meet the team striving to transform child dental care across the UK

Medical campaigners and experts labelled the plans as weak and ‘watered down’ as they relied on voluntary action and failed to restrict junk food marketing and advertising.

Mick Armstrong, chair of the British Dental Association, commented on the release: “It will take more than half measures to deal with the sugar crisis. A sugar levy is one thing, but watering down action on junk food advertising and ‘two for one’ deals sends entirely the wrong signal to business, parents and health professionals. The Health Secretary cannot afford to take a relaxed attitude to sugar. Children in his constituency might enjoy the lowest rates of obesity and tooth decay in England, but we think all children deserve the best start in life.

“We require a real strategy from government, one that is willing to address the huge, costly and preventable health inequalities Britain now faces. This isn’t rocket science, but we need ministers to take a lead.”