Marketing the practice

Marketing can often seem like a complicated, complex discipline particularly if you've ever tackled one of the many weighty volumes dedicated to the subject. But the fact is that we are all consumers in one way or another and live in an environment where 'the brand is king', so in some small way we can all claim to know at least something about what marketing is.

Developing a marketing and communication plan for your practice does not in the first instance require finance to any great degree. What it requires is time and objectivity. No-one can develop a strategy for any type of business whilst wearing rose tinted spectacles; if you believe that everything about your practice is the very best it can be, congratulations, now is the time to retire! If however you are one of those many people who have a desire to improve your practice for the benefit of your patients, your staff and above all yourself, then you have at least the right motivation to succeed, what you now need is some guidance to help you through the process.