Marketing dental practices

25 July 2014
Volume 29 · Issue 10

On June 27, Tracy Stuart, honorary vice president of the Association of Dental Administrators and Managers (ADAM) and director of NBS Training, delivered a Seminar to delegates on the topic of Developing Marketing Strategies. 

Those who attended the event, which was sponsored by Dental Directory, left full of ideas for how to improve the marketing of their practices.

Tracy’s interactive presentation included some ‘mystery shopper’ phone calls to delegate’s own practices which, in equal measure, proved to be insightful, entertaining and just a little scary!

Here are just a few of the comments from delegates:

“I thought I knew a lot about marketing - Tracy has a refreshingly different approach - very powerful.”

“The mystery shopper calls were very illuminating.”

“Tracy has changed my perspective, I’m feeling very motivated and can't wait to try it.”

Recently appointed ADAM President, Niki Boersma, said:  “This seminar, which was the first of several we are planning for the coming months, was a great success and left delegates reflecting upon and challenging their pre-conceived ideas of how to market their practices.”

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