Making a statement

At St Anne’s House Dental Practice in Cookham, Berkshire, we offer an array of treatment options at the practice, including cosmetic, endodontic and implant dentistry, and I wanted all aspects of the practice to reflect the high standards we strive for clinically. I do not believe in simply refurbishing a practice interior and expecting new patients and business growth. As such, I began this project quite some time before we reached the refurbishment stage.

Firstly, I looked to improve the back office by providing training to all members of staff to help enhance their communication skills and ensure an exceptional patient experience. Dentists were offered training to advance their clinical knowledge, our dental nurses were able to up-skill and new highly qualified dental nurses were introduced to the team. We also worked on our online presence by updating the website and promoting the practice outside of our local community. Patient reviews were a big part of this – I believe most patients will react more to other people’s opinions than to marketing material created by the business, so we focused on collecting as many as we could. The icing on the cake was the refurbishment of the premises, from which I wanted to make our practice really stand out.