Leading campaign

This September, Colgate in partnership with the British Dental Association, continues with the Colgate Oral Health Month initiative. Colgate Oral Health Month is a leading UK campaign for the promotion of improved oral health and aims to inform and promote the importance of oral health to the general public. The campaign is intended to highlight the benefits of good oral health and to encourage communication between dental professionals and patients. The theme for the 2010 campaign is Discover 3 Essentials for an Even Healthier Mouth, which are:

1. Brush your teeth twice a day with fluoride toothpaste and replace your toothbrush regularly

2. Avoid sugary snacks between meals

3. Visit the dentist regularly.

Colgate Oral Health Month provides the entire dental team with an opportunity to get involved in a nationwide campaign. A Colgate road show will visit major retailers at selected venues throughout the month of September, where dental hygienists and therapists will be at mobile toothbrushing units providing demonstrations of toothbrushing techniques and giving oral care advice.