Important considerations

Brand identity

Firstly, a strong brand identity is very important when marketing your dental practice. However, before you can create your brand, it helps to consider your company or product as a person. Ask yourself: How would they look? How would they speak? What would they say?

Marketing

When it comes to marketing, always bear in mind that you have a product and service to sell, and there are people who want to buy it. The hard part is connecting the two. When I meet clients I always try to answer: why, who and what.

Why are you doing what you are doing? This will reveal what my client is trying to accomplish and hoping to achieve.

Who is going to get this message? Who is your audience? Who is listening?

What is your message? What is the best way of getting it across? A marketing message is only effective if it gets to the intended recipient. Marketing shouldn’t be random; it should have a purpose and the results must be measured.