The audience were treated to insights from patients, scientists, academics and the dental profession. Simon Petersen, senior vice president and general manager at Colgate, Northern Europe, welcomed everybody, sharing Colgate’s success is built on valued, trust-based relationships with a range of partners, including the dental profession.
Katie Mitchell, senior insights manager at Colgate, shared insights around what good oral care means to patients. These highlighted the need for an increased focus on patient empowerment through prevention with some saying they don’t feel they have the knowledge or know enough to optimise their oral health at home.
Bayardo Garcia-Godoy, senior researcher at Colgate, then introduced new Colgate Total, designed to support the dental team in extending their professional care into patients’ homes. New Colgate Total toothpaste’s superior technology with uniquely stabilised stannous fluoride formula is formulated to provide high levels of bioactive stannous, targeting the cause of common health problems. Bayardo also highlighted the opportunity of personalised active prevention by the ability to recommend the new Colgate Total Active Prevention toothpaste range as well as new Colgate Total Active Prevention toothbrush and mouthwash to complete the regime.
Tim Newton, professor of psychology as applied to dentistry at Kings College, shared the road to effective behaviour change. Tim looked at barriers to prevention and gave suggestions on how to overcome these including using GPS as an analogy to set goals, plan your route, and satisfy yourself that you are going the right way.
Mohsan Ahmad, a GDP working predominantly in an NHS setting, shared how his team gives personalised advice to create and enhance patient engagement, empowering them to start their own journey to self-prevention.
Jan Prisic, professional brand manager for Colgate, brought the event to its conclusion, emphasising that there has not been a more appropriate moment for prevention to be so crucial in supporting the oral health of the nation. Jan introduced the new Colgate Total Active Prevention Toolkit, designed to support dental professionals help their patients with active prevention between visits. The toolkits, available from Colgate oral care consultants includes a pre-assessment questionnaire, handheld mirror and a chairside coaching tool to help engage patients to quickly deliver personalised care, along with a £1 coupon for patients to redeem against the Colgate Total toothpaste range at all major retailers.
For more information visit www.colgateprofessional.co.uk/products/colgate-total