How to talk patient finance without fear

Ruth Findlay shares her insights on how to communicate finance options clearly.

If 2020 has taught us anything, it’s that having multiple sources of revenue helps to support practices in times of crisis.

One source of revenue that’s receiving ever-growing demand is patient finance, due to the fact that interest in cosmetic dentistry has remained strong despite the restrictions of the pandemic.

Talking about money can be a sticking point for many team members, who may see talking about patient finance as ‘salesy’. To help overcome this issue, I’ve pulled together my top tips for overcoming this reluctance.

Recognise your worth
It’s surprisingly common to be nervous about presenting the cost of treatment plans – the good thing is that you don't need to be. If your pricing is calculated correctly to cover the running costs of your business and to provide you with your desired income and profit, then you should be confident that you are worth it.