Half of Brit’s are still using last year’s toothbrush

The research found that the average toothbrush in the UK is nearly six months old, despite government recommendations to change every three months. Further still, over a quarter wait until their toothbrush is frayed and in bad condition before replacing.

With nearly 80 per cent (79 per cent) admitting to not know what to look for when buying a toothbrush, White Glo are encouraging the UK to brush up on their oral hygiene by setting new year guidelines to achieve results worth smiling about.

White Glo recommends changing your toothbrush every month to achieve optimum sparkle all year round. With almost 90 per cent (89.9 per cent) of respondents placing high value on a good toothbrush, following White Glo’s guidelines will make for a squeaky clean year. 

Georgios Sotiropoulos, White Glo’s dental expert, explains how this is one resolution that is as easy as it sounds, “A toothpaste’s performance is very dependent on the toothbrush that is used to apply it to your teeth and gums. White Glo understands this important link and includes a new toothbrush every time you replace your White Glo Professional Choice toothpaste to ensure superior results and optimal year round dental and oral protection.”