“As a dentist with very limited experience in facial aesthetics, I booked myself onto Harry Singh’s lecture at The Dentistry Show about ‘Getting started in facial aesthetics’. Within the first few minutes I knew I had made a great decision, as I found him an engaging, interesting and passionate speaker.
“Harry covered the A-Z of facial aesthetics and went through his nine step blueprint to success. He initially talked about the current regulation within the industry, and who is and is not allowed to offer facial aesthetics. He then progressed to what delegates should look at when choosing a training academy. Even though he offers training himself, he gave an unbiased view on what to expect from any training we might consider undertaking.
“Ensuring we understood that we could only progress once we had attended a training course, Harry told us what else we needed before offering these services to our patients. These included getting appropriate indemnity and the setting up of a pharmacy account.
“Harry then emphasised that, as dentists, although we tend to do very well when it comes to the clinical aspects, in his experience most struggle with the marketing and promotional side of the business. He shared his secrets and tips on what has worked and, perhaps more importantly, what didn’t work, for him, saving us time and money by avoiding the mistakes he made when he first started.”
Beyond treatment
“He went on to talk about the three Ms of marketing:
1. Market – who is your target market?
2. Message – how do you convey what you offer to the public?
3. Medium – what medium channels will you offer to convey your message?
“We then witnessed a typical consultation process that Harry would carry out for his patients. He stressed we were not to be ‘line chasers’, but rather to consider the whole face and treatment plan accordingly.
“Pricing was the next topic; we learned that there is no right or wrong price. It is about what kind of service you want to offer. Related to this were the ‘key performance indicators’ we should look at on a monthly basis. As Harry said, we need to keep an eye on the scoreboard; if we don’t know the score, how will we know what decisions need to be made?
“We then moved on to the topic of retention and referral of patients. Harry talked about controlling the diary so that each patient’s next appointment is always booked in advance, and it is not left by chance for the patient to contact us. He then addressed the issue of encouraging referrals and how to do this effectively without landing yourself in trouble with the GDC.”
Looking to the future
“As far as I am concerned, Harry's talk at The Dentistry Show was nothing short of spectacular. The turnout was great and he had all those who attended hanging on his every word. He even managed to get the attention of those walking past; people were stopping to listen to what he had to say.
“Harry's years of experience in facial aesthetics really come to the fore when he speaks, as he has such a great depth of knowledge and makes it all so easy to understand for beginners. The talk was a great deal of fun; what made it stand out from others was that it wasn't a monotone lecture like most talks. Harry was interacting with the crowd; he was energetic and actually made it an enjoyable experience.
“Something else I realised at The Dentistry Show, which I feel is worth mentioning, is how approachable Harry is. I felt I could ask him anything no matter how stupid, which I feel is a great attribute for a teacher to have.
“All in all, it was a great talk and it offered me brilliant insight into how to get started and, more importantly, be successful at facial aesthetics. I was left with a strong motivation to make facial aesthetics work for myself.”
Botox Training Club
Created by aesthetician and dentist Harry Singh, the Botox Training Club offers dentists the opportunity to attend accredited clinical workshops. In addition, one free team member is allowed to attend per delegate as an observer, to help further your pursuit of facial aesthetics success.
Worth 6.5 hours of verifiable CPD, delegates can expect to learn how to treat the three areas most commonly requested by patients – the forehead (frontalis), frown lines (glabellar) and eyes (lateral canthal lines).
Offering support before, during and after the workshop, you can be sure that everything will be in place to allow you to concentrate on treating facial aesthetic patients.
For further information on the Botox Training Club and to download the video ‘Getting Started In
Facial Aesthetics’ free of charge, please visit www.botoxtrainingclub.co.uk
Alternatively, email harry@botoxtrainingclub.co.uk or call 07711 731173.