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01 September 2010
Volume 26 · Issue 8

Neil Photay explains how to ensure patients get the restorative work they deserve.

We live in a time where access to information is relatively straightforward for most people. Type any phrase into an internet search engine and hundreds upon thousands of pages will be offered as potential sources of useful information. However, when it comes to something as important as dental health, it’s always wise to rely upon the advice of the experts.

For patients in need of restorative dental treatment, whether partial or full dentures, veneers, crown or bridgework, it is now likely to be the case that they would have made the effort to pre-research their options before visiting the practice. They may have selected your practice over another based on the fact that you offer the service they have decided they want. In a society that is becoming ever more familiar with the power of the internet, and a market place driven by consumer choice, this will be a trend unlikely to change.

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