George Warman Publications, whose range of titles include Dental Update, Dental Nursing and The Dentist, is the dental communications arm of the Mark Allen Group. It’s managing director, Stuart Thompson, explained, “Running the exhibition in conjunction with the BDIA is a perfect addition to our dental product portfolio and I am delighted to have this opportunity to work closely with BDIA Showcase visitors and exhibitors to develop and grow the exhibition in these exciting times.”
The BDIA’s president, Mike Cann explained the benefits the sale offered both the association and the event itself, “Dental Showcase will benefit greatly from this new arrangement, providing fresh initiatives to maintain the show’s position as the market leader. Working in partnership with George Warman and The Mark Allen Group is the perfect solution. They run leading exhibitions and events across diverse sectors and I believe their experience and expertise will make BDIA Dental Showcase an event that will be the envy of most.”
Established in 1923, the British Dental Industry Association (BDIA) represents and supports manufacturers and suppliers of dental products, services and technologies. The Mark Allen Group is a dynamic media company specialising in the healthcare, education, business and consumer markets that delivers high-quality content through its market-leading journals, magazines, exhibitions, events, books, and websites. Its expertise will ensure BDIA Dental Showcase firmly remains the industry’s ‘dental event of the year’ going forwards.
The contract was signed at this year’s Showcase which took place at ExCel, London. As part of the deal the event will continue to be known as ‘BDIA Dental Showcase’ for at least five years and the BDIA will be working very closely with the Mark Allen Group to provide the best possible event for exhibitors and visitors in the future.